Signage Trends For 2017

Technology is constantly reshaping the way we advertise or promote things. Signs, whether commercial or public, now being made with the sophisticated digital display that presents content in an interactive form.  With the introduction of LED screens into signage industry, businesses now have the power to maneuver content in so many ways to improve the visibility.  Understanding signage trends for 2017 would allow you to develop a solid set of digital signs for your business. Here are some signage trends that would help businesses stay competitive.

Signage Trends For 2017

Go digital

Old-fashioned signs still maintain their significance as an effective and inexpensive way of advertising content. However, in coming years, digital signs will gain more popularity and acceptance. Moving content with digital features is more powerful and engaging than a static display. Customers in coming years would be able to select their desired products and services by browsing through LED display.

Interactivity

New technologies are bringing interactivity to offline advertising. The trend to present content in an interactive way will continue to dominate. Intelligent display boards and screens are bringing the idea of Internet of Things (IoT) into life. In coming years, technology would enable LED screens to extract our names, preferences, and other information. The concept of Internet of Things (IoT) has clearly been put into practice by signage industry. Touchscreens and projectors are expected to be used widely in 2017 and so on.

Social media integration

Almost every modern business is now a part of some social channel. A study to predict the applications of social media in advertising reveals that more than 80% of businesses in developed countries have their social presence. The integration of social media into LED screens is going to be a popular trend.

Video streaming

Video streaming has already become an innovative part of digital signs. People like to see videos about products and services. It is an easy way to digest complicated information. In 2017, the video streaming would be an important part of digital display and marketing. Videos have become a wonderful way of getting self-education.

Content will continue to play its role

In advertising and marketing, content plays a vital role. After all, what we see on those LED screens and signs are content. Whatever the technology is, you need to focus on generating valuable content that has the power to make people buy. Even if you are using simple banners, posters, stickers or vehicle wraps to advertise something, your content should be on-spot.